Hi all,
Following this note is a mail from Sameer Sachdeva at Ernst & Young. If you’d like to give your inputs, please speak with him.
Arun
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The Department of Scientific & Industrial Research (DSIR), Ministry of Science & Technology (MoST), India has envisioned a futuristic idea which could influence the society in terms of enhancing creativity in thought and action. The endeavour seeks to establish an exclusive Institution of Creativity in the rapidly developing city of Hyderabad, India. Ernst & Young, India have been mandated to take this initiative forward.
The objective of this institution is to embark on the mission of developing a creativity economy by instilling creativity in thought, processes, methodology and the work environment. The concept is exciting and has a large potential but needs to be planned carefully. Since the proposed institution is a first of its kind in India, we believe, it will be fruitful to collate ideas from experts in creativity and related fields with years of experience in the same.
In this context, we would like to speak to you over phone or if possible meet you in person. Kindly advice a suitable time and your contact details for the same.
We thank you for your precious time towards this endeavour and look forward to hearing from you,
Warm Regards,
Sameer Sachdeva
Sr. Associate
_____________________________________
Transaction Advisory Services
Policy & Investment Advisory Services
Ernst & Young – India
Golf View Corporate Tower – B
Near DLF Golf Course ,Gurgaon , 122001, India
Board : (91-124) 24644000 Extn.4384 ; Fax: (91-124) 24644050 / 51
Mobile: (+91) 9999337900
E-Mail: sameer.sachdeva@in.ey.com
URL: www.ey.com/India/
March 26, 2009 at 8:10 am |
The institution and the concept is a pioneering one and for anything pioneering, there are enough barriers – barriers to understand the concept, to implement it, to drive it and to achieve success.
In this case success will need the concept to be initialized on a large scale and with hard impact to gain initial momentum, momentum enough to overcome the barriers – practical & intellectual.
For the same the institute of creativity needs to be put on a world map right away by tying up with the whos who institutions e.g – Richard Florida, Edwrd debono, ITPI, MIT Media labs, Ideo et all.
Government should have a marketing blitz around this just as would be if it was a corporate initiative or project or a business unit. This would only be an excellent fit in these tough recessionary times instilling entrepreneurial and innovative confidence amongst people of India and the industry.
Leverage the excellent relationships we have with all the corporates which can and need to use innovation in their businesses for achieving innovative products, services, models without taking much risk.
The idea of a multi-sector focus where the resultant will be applicable in a larger set of sectors will act as a force multiplier for the idea since one innovation can span application across industry sectors. e.g: plastics can be applicable across aviation, auto, toys, space research, defense etc.
The prospects are mind boggling but the need of the hour is NOT to take this project as an ordinary one but to create a halo around it and launch it with the due fanfare it needs to attract the heavy stakeholders right from the beginning.
As a significant contributor to the initial concept I have great faith and passion for this idea and wish all the best for this.